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Thursday, September 29, 2005

Giant Squash + Beer = Seasonal Variety

From the St. Louis Post-Dispatch: "Anheuser-Busch Cos. is launching a series of seasonal beers available on tap, which could reinforce the brewer's already strong presence in bars and taverns.
To kick off this draught program, the nation's largest brewer this week rolls out a pumpkin-flavored beer, Jack's Pumpkin Spice Ale, for the fall. This will be the first time the company has offered seasonal beers on tap."

Coors is trying out the seasonal brew game as well. They came out with Blue Moon Pumpkin Spice Ale a few years back, hard on the heels of many microbrew pumpkin offerings.
Pumpkin Ale makes sense for autumn, but not all seasonal beers are as appetizing or sensible.

-Pabst Yellow Snow Winter Ale was not a big hit when it was introduced in December 1977.

-Miller Independence Lager, which contained gunpowder, caused several people to become ill in the summer of 1986.

-For St. Patrick's Day 2000, Samuel Adams was released in an extra-thick, green bottle. This "Patty Bottle" was advertised as "Better in a fight that the other guy's bottle".

-Lowenbrau introduced Oktoberfest Schnitzel Ale in 1981. Much like David Hasselhoff, it was big in Germany, not in the U.S.

-Corona Revolucion was introduced for Mexican Independence Day in 1993. Each bottle contained 7 ounces of Corona, 4 ounces of tequila, an agave worm, and 1 ounce of pure mescaline. After several deaths and hallucination-induced psychoses, it was pulled from the shelves.

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